Do not restrict yourself to solely nonetheless photos. As made evident on this email instance from Collision, utilizing a nicely positioned GIF might very effectively be simply as if no extra efficient than using photographs. Having a single GIF above the textual content material and a single CTA in the middle of the textual content keep the e-mail easy but eye-catching. That’s the stability you could strike.
Ship plain textual content emails. lowercase every word in the topic line. On a regular basis put the decision to motion as a textual content link and a button link. As individuals, we’re prone to crave personalised experiences. So when emails appear to be created notably for you, you’re feeling explicit – you’re not simply getting what everybody else is getting. You may even actually feel like the corporate sending you the email is conscious of you in a roundabout manner, and … Read More